Survey on receiving information about movies in Sweden 2015, by information channel

Share of individuals who receive information about movies in Sweden in 2015, by information channel

CharacteristicShare of respondents
Friends/family/colleagues 63%
Movie reviews 38%
Cinema/movie shop or streaming service 35%
From ads on TV 35%
TV/radio program 33%
Social media 29%
Ads in newspapers 27%
Ads on the internet 23%
Film sites or movie blogs on the internet 18%
Outdoor ads 13%
Movie nominations 10%
Film clubs/film festivals 5%
Another information channel 10%
Created with Highcharts 7.2.2Share of respondents63%63%38%38%35%35%35%35%33%33%29%29%27%27%23%23%18%18%13%13%10%10%5%5%10%10%4%4%Friends/family/colleaguesMovie reviewsCinema/movie shop or streaming serviceFrom ads on TVTV/radio programSocial mediaAds in newspapersAds on the internetFilm sites or movie blogs on the internetOutdoor adsMovie nominationsFilm clubs/film festivalsAnother information channelDon't know
0%5%10%15%20%25%30%35%40%45%50%55%60%65%70%
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Source

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Release date

October 2016

Region

Sweden

Survey time period

October 8, 2015 to October 15, 2015

Number of respondents

3,207 respondents

Age group

15-74 years

Method of interview

Online interview

Supplementary notes

Multiple answers were possible.

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