A survey among media buying agencies showed that a 30 second TV ad during the broadcast of 'The Simpsons' during the 2020/21 season cost around 126 thousand U.S. dollars. This represents a decrease from the previous year, when the program required an ad price of 133 thousand U.S. dollars for a 30 second slot.
Cost of a 30-second TV spot during The Simpsons in the United States from 2014/15 to 2020/21 TV season
(in U.S. dollars)
The source provides the following information about the methodology: "[The] survey is compiled using data from as many as six agencies. The resulting prices should be viewed as directional indicators and are not the actual price that every advertiser pays for a 30-second spot. The numbers are based on a range of agency estimates that can vary depending on the amount of inventory purchased from a network, the inclusion of any nontraditional advertising such as product placements, and the relationship an advertiser and media-buying agency has with a network. Most TV advertising is typically purchased as part of larger negotiations, not on a one-off basis. These estimates also reflect the prices advertisers and networks agreed on in this year's upfront marketplace. Prices have likely changed for those wishing to buy a spot closer to the air date in the so-called "scatter" market." Figures prior to the 2020/21 season come from earlier articles.
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Advertising Age. (October 30, 2020). Cost of a 30-second TV spot during The Simpsons in the United States from 2014/15 to 2020/21 TV season (in U.S. dollars) [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/623426/the-simpsons-ad-price-usa/
Advertising Age. "Cost of a 30-second TV spot during The Simpsons in the United States from 2014/15 to 2020/21 TV season (in U.S. dollars)." Chart. October 30, 2020. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/623426/the-simpsons-ad-price-usa/
Advertising Age. (2020). Cost of a 30-second TV spot during The Simpsons in the United States from 2014/15 to 2020/21 TV season (in U.S. dollars). Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/623426/the-simpsons-ad-price-usa/
Advertising Age. "Cost of a 30-second Tv Spot during The Simpsons in The United States from 2014/15 to 2020/21 Tv Season (in U.S. Dollars)." Statista, Statista Inc., 30 Oct 2020, https://www.statista.com/statistics/623426/the-simpsons-ad-price-usa/
Advertising Age, Cost of a 30-second TV spot during The Simpsons in the United States from 2014/15 to 2020/21 TV season (in U.S. dollars) Statista, https://www.statista.com/statistics/623426/the-simpsons-ad-price-usa/ (last visited November 22, 2024)
Cost of a 30-second TV spot during The Simpsons in the United States from 2014/15 to 2020/21 TV season (in U.S. dollars) [Graph], Advertising Age, October 30, 2020. [Online]. Available: https://www.statista.com/statistics/623426/the-simpsons-ad-price-usa/
