Facebook users in Sweden 2020, by age group

The biggest share of individuals using Facebook in Sweden in 2019 were the respondents aged between 26 and 35 years. In fact, 88 percent of them were Facebook users, followed by the respondents of ages between 36 and 45 years; 87 percent of whom were Facebook users. The fewest users that year were in the oldest age group of 66 years or older. A survey, conducted in 2019, investigated how often Swedes used Facebook . The majority of the interviewed individuals (62 percent) used the platform several times a day and only two percent of them answered that they used the platform once a month.  

Facebook usage increases

   The share of Facebook users in Sweden increased between 2011 and 2020. While 63 percent of Swedes used the social media platform in 2011, the percentage grew to over 80 percent as of 2020. The biggest increase was between 2016 and 2017, when the share of users grew with three percent. As of 2010, there was a slight decrease and the share of users amounted to 74 percent.  

Which pages to do Swedes like?

   The Facebook page with most fans in Sweden in 2020, was Zlatan Ibrahimovic’s. It had over 26 million fans and was followed by Avicii’s page, which had nearly 19 million fans. Among the other popular pages on the platform were Swedish House Mafia, PewDiePie, ABBA and Newsner.com.