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Notes: Data was converted from local currencies using average exchange rates of the respective year.
Most recent update: Jul 2024
Source: Statista Market Insights
Most recent update: Jul 2024
Source: Statista Market Insights
The Butter eCommerce market within the Oils & Fats sector in Egypt is witnessing moderate growth. This trend is influenced by increasing consumer demand for online grocery shopping, awareness of healthy eating, and the convenience of home delivery services.
Customer preferences: Consumers in Egypt are increasingly prioritizing health-conscious choices in their diets, leading to a notable rise in demand for butter products that are marketed as organic or enriched with beneficial nutrients. The growing trend of cooking at home, fueled by social media influences and culinary shows, has prompted shoppers to explore premium butter options for their culinary endeavors. Additionally, the younger demographic is gravitating towards eCommerce platforms that offer diverse, high-quality fats and oils, reflecting a shift towards convenience and quality in their food purchasing habits.
Trends in the market: In Egypt, the Butter eCommerce market is experiencing a significant shift towards health-conscious consumption, with consumers increasingly seeking butter products that are organic or enhanced with nutritional benefits. This trend is further amplified by the surge in home cooking, spurred by social media influences, leading shoppers to opt for premium butter options for their culinary creations. Furthermore, younger consumers are favoring eCommerce platforms for their convenience and access to a broader range of high-quality fats and oils. This evolving landscape holds substantial implications for industry stakeholders, driving innovation in product offerings and marketing strategies to cater to this discerning audience.
Local special circumstances: In Egypt, the Butter eCommerce market is uniquely influenced by its rich culinary traditions and diverse regional flavors. The country's preference for local dairy products creates demand for butter that complements traditional dishes, such as mahshi and koshari. Additionally, cultural emphasis on family meals drives consumers to prioritize quality and authenticity in their butter choices. Regulatory frameworks promoting local agriculture and organic farming practices further enhance the appeal of domestically produced, health-focused butter options, solidifying their position in the evolving marketplace.
Underlying macroeconomic factors: The Butter eCommerce market in Egypt is significantly shaped by macroeconomic factors, including national economic health, inflation rates, and consumer purchasing power. As the economy strives for stability, fluctuations in currency and inflation can impact butter prices and consumer spending habits. Additionally, government initiatives supporting local dairy production encourage investment in the sector, fostering a competitive environment for domestic brands. Global trends towards health-conscious eating further influence consumer preferences, driving demand for higher-quality, organic options. Furthermore, the rise of digital payment systems enhances online shopping experiences, broadening access to diverse butter products.
Most recent update: Aug 2024
Source: Statista Market Insights
Most recent update: Jul 2024
Source: Statista Market Insights
Data coverage:
Data refers to B2C enterprises. Figures are based on the sale of physical goods via a digital channel to a private end consumer. This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.Modeling approach / Market size:
Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Statista Consumer Insights Global Survey), data on shopping behavior (e.g., Google Trends, Alibaba Trends), and performance factors (e.g., user penetration, price/product). Furthermore, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration, and population. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, internet penetration, and population.Additional Notes:
The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the Russia/Ukraine war is considered at a country-specific level.The following Key Market Indicators give an overview of the social and economic outlook of the selected region and provide additional insights into relevant market-specific developments. These indicators, together with data from statistical offices, trade associations and companies serve as the foundation for the Statista market models.
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