Personnel costs of the advertising & market research sector in Switzerland 2011-2020

Published by Statista Research Department, Apr 13, 2024

The personnel costs of the advertising and market research industry in Switzerland saw no significant changes in 2020 in comparison to the previous year 2019 and remained at around 1294.8 million euros. However, 2020 marked the second consecutive increase of the personnel costs in this industry.
Personnel costs are made up of wages, salaries and employers' social security costs. They include taxes and employees' social security contributions retained by the employer, as well as the employer's compulsory and voluntary social contributions.

Find more key insights for the personnel costs in countries like Austria and Germany.

Annual personnel costs of the advertising and market research sector in Switzerland from 2011 to 2020 (in million euros)

Characteristic	Annual personnel costs in million euros
2020	1,294.8
2019	1,293.7
2018	1,211.1
2017	1,372.1
2016	1,512.9
2015	1,495.4
2014	1,298.9
2013	1,221.5
2012d	1,139.8
2011	1,098.6

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Release date

March 2024

More information

Region

Switzerland

Survey time period

2011 to 2020

Supplementary notes

d: Definition differs, see metadata.
The source adds the following information: Personnel costs are defined as the total remuneration, in cash or in kind, payable by an employer to an employee (regular and temporary employees as well as home workers) in return for work done by the latter during the reference period. Personnel costs also include taxes and employees' social security contributions retained by the unit as well as the employer's compulsory and voluntary social contributions. Personnel costs are made up of wages and salaries and employers' social security costs.
Data coverage corresponds to code M73 of CE Rev 2.

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