Based on company annual SEC reporting, J. C. Penney Company's advertising expense in 2019 reached 624 million U.S. dollars. A year earlier J.C. Penney incurred slightly higher advertising costs of 698 million dollars.
J.C. Penney advertising costs worldwide from 2013 to 2019
(in million U.S. dollars)
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JCPenney. (March 20, 2020). J.C. Penney advertising costs worldwide from 2013 to 2019 (in million U.S. dollars) [Graph]. In Statista. Retrieved December 25, 2024, from https://www.statista.com/statistics/622155/jcpenney-ad-spend/
JCPenney. "J.C. Penney advertising costs worldwide from 2013 to 2019 (in million U.S. dollars)." Chart. March 20, 2020. Statista. Accessed December 25, 2024. https://www.statista.com/statistics/622155/jcpenney-ad-spend/
JCPenney. (2020). J.C. Penney advertising costs worldwide from 2013 to 2019 (in million U.S. dollars). Statista. Statista Inc.. Accessed: December 25, 2024. https://www.statista.com/statistics/622155/jcpenney-ad-spend/
JCPenney. "J.C. Penney Advertising Costs Worldwide from 2013 to 2019 (in Million U.S. Dollars)." Statista, Statista Inc., 20 Mar 2020, https://www.statista.com/statistics/622155/jcpenney-ad-spend/
JCPenney, J.C. Penney advertising costs worldwide from 2013 to 2019 (in million U.S. dollars) Statista, https://www.statista.com/statistics/622155/jcpenney-ad-spend/ (last visited December 25, 2024)
J.C. Penney advertising costs worldwide from 2013 to 2019 (in million U.S. dollars) [Graph], JCPenney, March 20, 2020. [Online]. Available: https://www.statista.com/statistics/622155/jcpenney-ad-spend/
