The graph shows the leading types of marketing analytics tools and technologies used by business-to-business marketing professionals worldwide in 2015. It was found that 77 percent of responding B2B marketers said they used dashboards to track marketing metrics.
Leading types of marketing analytics tools and technologies used by business-to-business marketing professionals worldwide in 2015
among senior B2B marketing executives and business leaders; 75 percent respondents were from the technology sector
Supplementary notes
The source did not provide information on the exact date of survey. Question: "Which of the following Marekting Analytics tools and technologies does your organizaion currently use?"
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MarketingProfs. (March 10, 2015). Leading types of marketing analytics tools and technologies used by business-to-business marketing professionals worldwide in 2015 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/622044/leading-marketing-analytics-tools-used-by-b2b-marketers-worldwide/
MarketingProfs. "Leading types of marketing analytics tools and technologies used by business-to-business marketing professionals worldwide in 2015." Chart. March 10, 2015. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/622044/leading-marketing-analytics-tools-used-by-b2b-marketers-worldwide/
MarketingProfs. (2015). Leading types of marketing analytics tools and technologies used by business-to-business marketing professionals worldwide in 2015. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/622044/leading-marketing-analytics-tools-used-by-b2b-marketers-worldwide/
MarketingProfs. "Leading Types of Marketing Analytics Tools and Technologies Used by Business-to-business Marketing Professionals Worldwide in 2015." Statista, Statista Inc., 10 Mar 2015, https://www.statista.com/statistics/622044/leading-marketing-analytics-tools-used-by-b2b-marketers-worldwide/
MarketingProfs, Leading types of marketing analytics tools and technologies used by business-to-business marketing professionals worldwide in 2015 Statista, https://www.statista.com/statistics/622044/leading-marketing-analytics-tools-used-by-b2b-marketers-worldwide/ (last visited December 22, 2024)
Leading types of marketing analytics tools and technologies used by business-to-business marketing professionals worldwide in 2015 [Graph], MarketingProfs, March 10, 2015. [Online]. Available: https://www.statista.com/statistics/622044/leading-marketing-analytics-tools-used-by-b2b-marketers-worldwide/
