Walmart advertising spending 2013-2023

In the fiscal year 2023, Walmart invested 4.4 billion U.S. dollars in advertising. A year earlier, the respective figure was 4.1 billion dollars.

Brand profile of the retail industry giant

Under the brand Walmart fall discount stores, supercenters, neighborhood markets, and Sam’s Club warehouse membership clubs. It operates through the business segments Walmart U.S., Walmart International, and Sam's Club. In 2023, the multinational company's global sales amounted to nearly 643 billion U.S. dollars, with operations in retail, wholesale, and online products. In 2022, the respective figure stood at around 606 billion dollars. Moreover, the retailer's worldwide gross profit margin was 23.7 percent in 2023.

Walmart’s brand value and brand awareness

Established in 1962, Walmart has come a long way. As of 2023, the company ranked third among the highest-valued retail brands worldwide, with a brand value of nearly 60 billion dollars. To compare, the leading company, Amazon, had a brand value of roughly 175 billion dollars that year. Furthermore, Walmart's brand awareness in the United States was 93 percent as of September 2023.