Europe sports sponsorship volume by country 2022

Published by
Christina Gough,
Oct 9, 2024

Germany was the leading country in Europe in 2022 in terms of sports sponsorship volume, with the value in the country exceeding four billion euros. This marked almost four times as much sports sponsorship volume as in France.

Sports sponsorship volume in Europe in 2022, by country (in billion euros)

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Release date

April 2023

Region

Europe

Survey time period

2022

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