The statistic shows the share of small or medium business owners in the U.S. who believe that social media is overrated and does not trigger an increase in employment for SMEs, based on the Statista survey taken between 5th to 7th October, 2016. The survey revealed that 25 percent of SME owners were unsure about the effects social media had on recruiting.
Percentage of U.S. SME owners who do not believe that social media triggers an increase in employment for SMEs in 2016
Owners of small and medium sized enterprises with at least 1 employee
Method of interview
Online survey
Supplementary notes
Small to medium businesses are defined as those having less than 500 employees.
Those surveyed were asked to state the extent to which they agreed with the statememt: "Social media is overrated, I do not believe it triggers an increase in employment for small and medium-sized enterprises."
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Statista Survey. (October 7, 2016). Percentage of U.S. SME owners who do not believe that social media triggers an increase in employment for SMEs in 2016 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/621641/share-of-sme-owners-who-feel-social-media-is-overrated-in-trigger/
Statista Survey. "Percentage of U.S. SME owners who do not believe that social media triggers an increase in employment for SMEs in 2016." Chart. October 7, 2016. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/621641/share-of-sme-owners-who-feel-social-media-is-overrated-in-trigger/
Statista Survey. (2016). Percentage of U.S. SME owners who do not believe that social media triggers an increase in employment for SMEs in 2016. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/621641/share-of-sme-owners-who-feel-social-media-is-overrated-in-trigger/
Statista Survey. "Percentage of U.S. Sme Owners Who Do Not Believe That Social Media Triggers An Increase in Employment for Smes in 2016." Statista, Statista Inc., 7 Oct 2016, https://www.statista.com/statistics/621641/share-of-sme-owners-who-feel-social-media-is-overrated-in-trigger/
Statista Survey, Percentage of U.S. SME owners who do not believe that social media triggers an increase in employment for SMEs in 2016 Statista, https://www.statista.com/statistics/621641/share-of-sme-owners-who-feel-social-media-is-overrated-in-trigger/ (last visited December 21, 2024)
Percentage of U.S. SME owners who do not believe that social media triggers an increase in employment for SMEs in 2016 [Graph], Statista Survey, October 7, 2016. [Online]. Available: https://www.statista.com/statistics/621641/share-of-sme-owners-who-feel-social-media-is-overrated-in-trigger/
