This statistic displays the share of the social media aspects which influence online shopping behavior in Italy in 2015. As of the survey period, Italians shopping behavior seemed to be influenced by reading reviews, comments and feedback 47 percent of the times.
Share of the social media aspects which influence online shopping behavior in Italy in 2015
PwC's Global Retail and Consumer practice, in conjunction with PwC's Research to Insight (r2i), administered a global survey to understand and compare consumer shopping behaviors and the use of different retail channels across 25 territories: Australia, Belgium, Brazil, Canada, Chile, China/Hong Kong, Denmark, France, Germany, India, Italy, Japan, Malaysia, Mexico, Middle East, Poland, Russia, Singapore, South Africa, Spain, Switzerland, Thailand, Turkey, the United Kingdom and the United States
Supplementary notes
* The number of respondents for this particular question of the survey varied according to the three categories presented. For 'Viewing advertisements the base was 6775. For 'Writing reviews, comments and feedback' the base was 5030. For 'Reading reviews, comments and feedback' the base was 10154. The exact question of the survey is : "Which of the following aspects of social media influence your online shopping behavior?". The source does not provide any information regarding missing percentage points to 100 percent.
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PwC. (February 15, 2016). Share of the social media aspects which influence online shopping behavior in Italy in 2015 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/621341/social-media-influences-for-buying-online-in-italy/
PwC. "Share of the social media aspects which influence online shopping behavior in Italy in 2015." Chart. February 15, 2016. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/621341/social-media-influences-for-buying-online-in-italy/
PwC. (2016). Share of the social media aspects which influence online shopping behavior in Italy in 2015. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/621341/social-media-influences-for-buying-online-in-italy/
PwC. "Share of The Social Media Aspects Which Influence Online Shopping Behavior in Italy in 2015." Statista, Statista Inc., 15 Feb 2016, https://www.statista.com/statistics/621341/social-media-influences-for-buying-online-in-italy/
PwC, Share of the social media aspects which influence online shopping behavior in Italy in 2015 Statista, https://www.statista.com/statistics/621341/social-media-influences-for-buying-online-in-italy/ (last visited December 21, 2024)
Share of the social media aspects which influence online shopping behavior in Italy in 2015 [Graph], PwC, February 15, 2016. [Online]. Available: https://www.statista.com/statistics/621341/social-media-influences-for-buying-online-in-italy/
