This statistic shows the percent of women who stated that they found consumer claims more compelling than clinical claims for the same product in the U.S. in 2014. It was found that 82 percent of women felt that the consumer claim for anti-aging serums was more compelling than the clinical claim.
Percentage of U.S. women who found consumer claims for cosmetics more compelling than clinical claims in 2014
Description: When shown consumer and clinical claims from actual print
advertisements, women stated the consumer claim was
more compelling than a clinical claim for the same product.
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Benchmarking Company. (June 30, 2015). Percentage of U.S. women who found consumer claims for cosmetics more compelling than clinical claims in 2014 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/620748/cosmetic-consumer-clinical-claims-women-preference/
Benchmarking Company. "Percentage of U.S. women who found consumer claims for cosmetics more compelling than clinical claims in 2014." Chart. June 30, 2015. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/620748/cosmetic-consumer-clinical-claims-women-preference/
Benchmarking Company. (2015). Percentage of U.S. women who found consumer claims for cosmetics more compelling than clinical claims in 2014. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/620748/cosmetic-consumer-clinical-claims-women-preference/
Benchmarking Company. "Percentage of U.S. Women Who Found Consumer Claims for Cosmetics More Compelling than Clinical Claims in 2014." Statista, Statista Inc., 30 Jun 2015, https://www.statista.com/statistics/620748/cosmetic-consumer-clinical-claims-women-preference/
Benchmarking Company, Percentage of U.S. women who found consumer claims for cosmetics more compelling than clinical claims in 2014 Statista, https://www.statista.com/statistics/620748/cosmetic-consumer-clinical-claims-women-preference/ (last visited December 22, 2024)
Percentage of U.S. women who found consumer claims for cosmetics more compelling than clinical claims in 2014 [Graph], Benchmarking Company, June 30, 2015. [Online]. Available: https://www.statista.com/statistics/620748/cosmetic-consumer-clinical-claims-women-preference/
