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T. Ozbun
Research expert covering food retail and all food topics for Italy and Brazil
Get in touch with us nowIn Italy, the per capita consumption of soft drinks showed some fluctuations but gradually decreased to 54 liters as of 2022. Twelve years before, the per capita consumption of soft drink amounted to 60 liters. In the country, in 20212 the annual consumption reached 3.2 billion liters, approximately.
Sales KPI
The total sales value of the carbonated soft drinks reached 909 million euros in 2017, slightly increasing compared to the previous year, while the sales volume decreased to 957 million liters.
Popular brands online
Data about the presence of soft drinks brands online indicate that Estathé is extremely popular on Facebook. As of October 2020, it counted over 1.4 million fans, followed by Sanbittèr and Santàl.
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Industry overview
Production
Trade
Sales
Expenditure
Consumption
Further related statistics
* For commercial use only
Basic Account
Starter Account
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.