The total revenue of the advertising market in Italy in 2020 amounted to 7.9 billion euros, a eight percent decrease from its 2019 value of 8.59 billion. Advertising accounted for 54 percent of Italy's total media market revenue in 2020.
Advertising revenue in Italy in 2019 and 2020
(in billion euros)
*The Statista estimate is based on values in 2020 and the compound annual growth rate from 2019 to 2020 of -8 percent, which were provided by the source.
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Statista. (July 15, 2021). Advertising revenue in Italy in 2019 and 2020 (in billion euros) [Graph]. In Statista. Retrieved October 31, 2024, from https://www.statista.com/statistics/619986/advertising-market-value-italy/
Statista. "Advertising revenue in Italy in 2019 and 2020 (in billion euros)." Chart. July 15, 2021. Statista. Accessed October 31, 2024. https://www.statista.com/statistics/619986/advertising-market-value-italy/
Statista. (2021). Advertising revenue in Italy in 2019 and 2020 (in billion euros). Statista. Statista Inc.. Accessed: October 31, 2024. https://www.statista.com/statistics/619986/advertising-market-value-italy/
Statista. "Advertising Revenue in Italy in 2019 and 2020 (in Billion Euros)." Statista, Statista Inc., 15 Jul 2021, https://www.statista.com/statistics/619986/advertising-market-value-italy/
Statista, Advertising revenue in Italy in 2019 and 2020 (in billion euros) Statista, https://www.statista.com/statistics/619986/advertising-market-value-italy/ (last visited October 31, 2024)
Advertising revenue in Italy in 2019 and 2020 (in billion euros) [Graph], Statista, July 15, 2021. [Online]. Available: https://www.statista.com/statistics/619986/advertising-market-value-italy/
