Advertising spending in Italy 2020-2023, by medium

Published by Statista Research Department, Jul 9, 2024
Digital advertising was expected to account for 46.5 percent of Italy's advertising spending in 2023, marking an increase from the previous year and increasing its lead on television advertising. TV advertising's share was forecast to amount to 38.8 percent, while radio was projected to follow with 4.7 percent.

Distribution of advertising spending in Italy from 2020 to 2023, by medium

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Release date

July 2023

Region

Italy

Survey time period

2020 to 2022

Supplementary notes

* Forecast.

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Statistics on " Advertising and market research companies in Italy "

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Overview

6

Advertising and marketing companies

8

Leading advertising and media agencies

4

Further related statistics

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Topics

Advertising in Italy Advertising in EuropeDigital advertising in EuropeAdvertising in PolandAdvertising in Germany
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