The statistic illustrates the market share of display advertising on programmatic advertising industry in Italy from 2013 to 2016 with a forecast to 2017. In 2013, the market share of programmatic advertising on the display advertising sector was about five percent.
Market share of display advertising on programmatic advertising industry in Italy from 2013 to 2017
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Osservatori Digital Innovation. (April 21, 2016). Market share of display advertising on programmatic advertising industry in Italy from 2013 to 2017 [Graph]. In Statista. Retrieved March 11, 2025, from https://www.statista.com/statistics/619900/display-programmatic-advertising-market-share-italy/
Osservatori Digital Innovation. "Market share of display advertising on programmatic advertising industry in Italy from 2013 to 2017." Chart. April 21, 2016. Statista. Accessed March 11, 2025. https://www.statista.com/statistics/619900/display-programmatic-advertising-market-share-italy/
Osservatori Digital Innovation. (2016). Market share of display advertising on programmatic advertising industry in Italy from 2013 to 2017. Statista. Statista Inc.. Accessed: March 11, 2025. https://www.statista.com/statistics/619900/display-programmatic-advertising-market-share-italy/
Osservatori Digital Innovation. "Market Share of Display Advertising on Programmatic Advertising Industry in Italy from 2013 to 2017." Statista, Statista Inc., 21 Apr 2016, https://www.statista.com/statistics/619900/display-programmatic-advertising-market-share-italy/
Osservatori Digital Innovation, Market share of display advertising on programmatic advertising industry in Italy from 2013 to 2017 Statista, https://www.statista.com/statistics/619900/display-programmatic-advertising-market-share-italy/ (last visited March 11, 2025)
Market share of display advertising on programmatic advertising industry in Italy from 2013 to 2017 [Graph], Osservatori Digital Innovation, April 21, 2016. [Online]. Available: https://www.statista.com/statistics/619900/display-programmatic-advertising-market-share-italy/