Italy: programmatic advertising market share on media sector 2015

Published by Statista Research Department, Apr 21, 2016
The statistic shows the market share of programmatic advertising in Italy as of end of 2015, by the different media sectors. As of the survey period, the programmatic advertising had the highest impact on the TV sector (48 percent).

Market share of programmatic advertising in Italy as of end of 2015, by media sector

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Release date

April 2016

Region

Italy

Survey time period

As of end 2015

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Overview

4

Print advertising

3

Outdoor advertising

3

Radio advertising

4

Television advertising

5

Digital advertising

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Social media and influencer advertising

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