The statistic shows the market share of programmatic advertising in Italy as of end of 2015, by the different media sectors. As of the survey period, the programmatic advertising had the highest impact on the TV sector (48 percent).
Market share of programmatic advertising in Italy as of end of 2015, by media sector
Characteristic
Market share
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Osservatori Digital Innovation. (April 21, 2016). Market share of programmatic advertising in Italy as of end of 2015, by media sector [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/619882/programmatic-advertising-market-share-italy-media-sector/
Osservatori Digital Innovation. "Market share of programmatic advertising in Italy as of end of 2015, by media sector." Chart. April 21, 2016. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/619882/programmatic-advertising-market-share-italy-media-sector/
Osservatori Digital Innovation. (2016). Market share of programmatic advertising in Italy as of end of 2015, by media sector. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/619882/programmatic-advertising-market-share-italy-media-sector/
Osservatori Digital Innovation. "Market Share of Programmatic Advertising in Italy as of End of 2015, by Media Sector." Statista, Statista Inc., 21 Apr 2016, https://www.statista.com/statistics/619882/programmatic-advertising-market-share-italy-media-sector/
Osservatori Digital Innovation, Market share of programmatic advertising in Italy as of end of 2015, by media sector Statista, https://www.statista.com/statistics/619882/programmatic-advertising-market-share-italy-media-sector/ (last visited August 24, 2024)
Market share of programmatic advertising in Italy as of end of 2015, by media sector [Graph], Osservatori Digital Innovation, April 21, 2016. [Online]. Available: https://www.statista.com/statistics/619882/programmatic-advertising-market-share-italy-media-sector/