This statistic shows the top five issues which have a negative impact on a brand's reputation. In 2016, 80 percent of respondents thought lying or misrepresenting facts about a product or service was either very or extremely damaging to a brand's reputation.
Reputational issues with the biggest impact in the U.S. in 2015
(showing top-2-boxes)
Characteristic
Share of respondents who felt the scenario was very/extremely damaging
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Harris Poll. (February 18, 2016). Reputational issues with the biggest impact in the U.S. in 2015 (showing top-2-boxes) [Graph]. In Statista. Retrieved December 26, 2024, from https://www.statista.com/statistics/619070/top-5-biggest-negatives-for-brand-reputation-us/
Harris Poll. "Reputational issues with the biggest impact in the U.S. in 2015 (showing top-2-boxes)." Chart. February 18, 2016. Statista. Accessed December 26, 2024. https://www.statista.com/statistics/619070/top-5-biggest-negatives-for-brand-reputation-us/
Harris Poll. (2016). Reputational issues with the biggest impact in the U.S. in 2015 (showing top-2-boxes). Statista. Statista Inc.. Accessed: December 26, 2024. https://www.statista.com/statistics/619070/top-5-biggest-negatives-for-brand-reputation-us/
Harris Poll. "Reputational Issues with The Biggest Impact in The U.S. in 2015 (Showing Top-2-boxes)." Statista, Statista Inc., 18 Feb 2016, https://www.statista.com/statistics/619070/top-5-biggest-negatives-for-brand-reputation-us/
Harris Poll, Reputational issues with the biggest impact in the U.S. in 2015 (showing top-2-boxes) Statista, https://www.statista.com/statistics/619070/top-5-biggest-negatives-for-brand-reputation-us/ (last visited December 26, 2024)
Reputational issues with the biggest impact in the U.S. in 2015 (showing top-2-boxes) [Graph], Harris Poll, February 18, 2016. [Online]. Available: https://www.statista.com/statistics/619070/top-5-biggest-negatives-for-brand-reputation-us/
