Number of TV viewers of most watched sporting events in the U.S. 2023

The most viewed sporting event of 2023 in the U.S. was by far the Super Bowl LVII between the Chiefs and Eagles aired on Fox, which attracted over 112 million viewers. Second came the AFC Championship between the Bengals and the Chiefs, with around 53 million viewers on CBS. The top 50 of the most watched sporting events was occupied by NFL games in 2023.

Most popular parts of the Super Bowl

The most viewed Super Bowl in history was the 2023 edition, with over 110 million people watching the Kansas City Chiefs defeating the Philadelphia Eagles. That year, the end of the second quarter and the well-known halftime show recorded the highest numbers of TV viewers. Around 124 million people watched these parts of the Super Bowl in 2023.

Traditional TV still on top

The majority of Americans still consume the Super Bowl in front of their traditional TV. According to a 2023 survey among U.S. adults, over three in four people had planned to watch the game live on TV, while only 15 percent had intended to use streaming services such as Peacock for this purpose. However, streaming this sporting event is increasing in popularity. Nearly 22 million people watched the Super Bowl via streaming services in 2023, up by around four million viewers from the previous year.