In July and August 2023, programmatically purchased ads accounted for 61 percent of digital advertising spending in Spain. Direct purchases made the remaining 39 percent.
Distribution of digital advertising spending in Spain in July and August 2023, by purchase method
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IAB Spain. (September 19, 2023). Distribution of digital advertising spending in Spain in July and August 2023, by purchase method [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/618333/digital-ad-spend-share-by-method-spain/
IAB Spain. "Distribution of digital advertising spending in Spain in July and August 2023, by purchase method." Chart. September 19, 2023. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/618333/digital-ad-spend-share-by-method-spain/
IAB Spain. (2023). Distribution of digital advertising spending in Spain in July and August 2023, by purchase method. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/618333/digital-ad-spend-share-by-method-spain/
IAB Spain. "Distribution of Digital Advertising Spending in Spain in July and August 2023, by Purchase Method." Statista, Statista Inc., 19 Sep 2023, https://www.statista.com/statistics/618333/digital-ad-spend-share-by-method-spain/
IAB Spain, Distribution of digital advertising spending in Spain in July and August 2023, by purchase method Statista, https://www.statista.com/statistics/618333/digital-ad-spend-share-by-method-spain/ (last visited August 25, 2024)
Distribution of digital advertising spending in Spain in July and August 2023, by purchase method [Graph], IAB Spain, September 19, 2023. [Online]. Available: https://www.statista.com/statistics/618333/digital-ad-spend-share-by-method-spain/