Share of digital advertising spending in Italy 2015 and 2019, by sales method

Published by Statista Research Department, Oct 27, 2015
This statistic shows the share of digital advertising expenditure in Italy in 2015 and a forecast for 2019, broken down by sales method. In 2015, real-time bidding (RTB) had a share of 23 percent in Italian digital advertising spending.

Share of digital advertising expenditure in Italy in 2015 and 2019, by sales method

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Release date

October 2015

Region

Italy

Survey time period

2015

Supplementary notes

* Forecast.

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