This statistic shows the share of digital advertising expenditure in Germany in 2015 and a forecast for 2019, broken down by method. In 2015, real-time bidding (RTB) had a share of 14 percent in German digital advertising spending.
Share of digital advertising expenditure in Germany in 2015 and 2019, by sales method
Characteristic
RTB
Non-RTB
Traditional
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Cadreon. (October 27, 2015). Share of digital advertising expenditure in Germany in 2015 and 2019, by sales method [Graph]. In Statista. Retrieved July 24, 2024, from https://www.statista.com/statistics/618310/digital-ad-spend-share-by-method-germany/
Cadreon. "Share of digital advertising expenditure in Germany in 2015 and 2019, by sales method." Chart. October 27, 2015. Statista. Accessed July 24, 2024. https://www.statista.com/statistics/618310/digital-ad-spend-share-by-method-germany/
Cadreon. (2015). Share of digital advertising expenditure in Germany in 2015 and 2019, by sales method. Statista. Statista Inc.. Accessed: July 24, 2024. https://www.statista.com/statistics/618310/digital-ad-spend-share-by-method-germany/
Cadreon. "Share of Digital Advertising Expenditure in Germany in 2015 and 2019, by Sales Method." Statista, Statista Inc., 27 Oct 2015, https://www.statista.com/statistics/618310/digital-ad-spend-share-by-method-germany/
Cadreon, Share of digital advertising expenditure in Germany in 2015 and 2019, by sales method Statista, https://www.statista.com/statistics/618310/digital-ad-spend-share-by-method-germany/ (last visited July 24, 2024)
Share of digital advertising expenditure in Germany in 2015 and 2019, by sales method [Graph], Cadreon, October 27, 2015. [Online]. Available: https://www.statista.com/statistics/618310/digital-ad-spend-share-by-method-germany/