This statistic presents the distribution of global active social media users who use social media for brand research as of the third quarter of 2015. During the survey period, 49 percent of respondents stated they used Instagram for researching brands.
Share of global internet users who use mobile apps for online product research as of 2nd quarter 2016, by age group
Characteristic
Share of respondents
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Original question: Which of the following online sources do you mainly use when you are actively looking for more information about brands, products, or services?
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
GWI. (September 28, 2016). Share of global internet users who use mobile apps for online product research as of 2nd quarter 2016, by age group [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/617770/researching-brands-on-mobile-apps-worldwide-age/
GWI. "Share of global internet users who use mobile apps for online product research as of 2nd quarter 2016, by age group." Chart. September 28, 2016. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/617770/researching-brands-on-mobile-apps-worldwide-age/
GWI. (2016). Share of global internet users who use mobile apps for online product research as of 2nd quarter 2016, by age group. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/617770/researching-brands-on-mobile-apps-worldwide-age/
GWI. "Share of Global Internet Users Who Use Mobile Apps for Online Product Research as of 2nd Quarter 2016, by Age Group." Statista, Statista Inc., 28 Sep 2016, https://www.statista.com/statistics/617770/researching-brands-on-mobile-apps-worldwide-age/
GWI, Share of global internet users who use mobile apps for online product research as of 2nd quarter 2016, by age group Statista, https://www.statista.com/statistics/617770/researching-brands-on-mobile-apps-worldwide-age/ (last visited August 24, 2024)
Share of global internet users who use mobile apps for online product research as of 2nd quarter 2016, by age group [Graph], GWI, September 28, 2016. [Online]. Available: https://www.statista.com/statistics/617770/researching-brands-on-mobile-apps-worldwide-age/
