The total amount of money invested in advertising by the entertainment and media industry in Italy was expected to increase from 2020 and 2024. This is what emerged from industry-specific forecasts that foresaw the total advertising spending to reach about 9.5 billion euros in 2024, a 2.7 billion euros increase compared to 2020.
Advertising spending forecasts for the entertainment and media industry in Italy from 2020 to 2024
(in million euros)
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
PwC. (October 28, 2020). Advertising spending forecasts for the entertainment and media industry in Italy from 2020 to 2024 (in million euros) [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/617454/entertainment-industry-advertising-spending-italy-forecast/
PwC. "Advertising spending forecasts for the entertainment and media industry in Italy from 2020 to 2024 (in million euros)." Chart. October 28, 2020. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/617454/entertainment-industry-advertising-spending-italy-forecast/
PwC. (2020). Advertising spending forecasts for the entertainment and media industry in Italy from 2020 to 2024 (in million euros). Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/617454/entertainment-industry-advertising-spending-italy-forecast/
PwC. "Advertising Spending Forecasts for The Entertainment and Media Industry in Italy from 2020 to 2024 (in Million Euros)." Statista, Statista Inc., 28 Oct 2020, https://www.statista.com/statistics/617454/entertainment-industry-advertising-spending-italy-forecast/
PwC, Advertising spending forecasts for the entertainment and media industry in Italy from 2020 to 2024 (in million euros) Statista, https://www.statista.com/statistics/617454/entertainment-industry-advertising-spending-italy-forecast/ (last visited November 21, 2024)
Advertising spending forecasts for the entertainment and media industry in Italy from 2020 to 2024 (in million euros) [Graph], PwC, October 28, 2020. [Online]. Available: https://www.statista.com/statistics/617454/entertainment-industry-advertising-spending-italy-forecast/