OOH ad spending in Italy 2016-2025, by platform

Published by
Michele Majidi,
Jan 6, 2023
Digital out-of-home advertising spending in Italy amounted to 64 million U.S. dollars in 2020, while physical out-of-home advertising spending added up to 82 million. Spending for both platforms decreased in 2020 compared to the previous year, due to the impact of the COVID-19 pandemic.

OOH advertising spending in Italy from 2016 to 2025, by platform (in million U.S. dollars)

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Release date

2021

Region

Italy

Survey time period

2016 to 2020

Supplementary notes

* Forecast.

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