Digital device penetration in the United Kingdom (UK) 2016

Published by Statista Research Department, Sep 19, 2016
This statistic displays the penetration rate of selected digital devices in the United Kingdom (UK) as of August 2016. It was found, that 81 percent of internet users from the panel* used a smartphone.

Penetration rate of selected digital devices in the United Kingdom (UK) as of August 2016

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Source

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Release date

September 2016

Region

United Kingdom

Survey time period

August 2016

Age group

18 years and older

Special properties

internet users.

Supplementary notes

* The source adds the following information on the methodology:
"The Verto Analytics single-source measurement methodology is based on behavioural data gathered from a panel of consumers that own and use multiple devices. Our panelists, who are incentivized for their participation, opt in to install a measurement app on all of their digital devices. Simply put, we quantify the consumer journey across all apps, sites, services, and devices. We calibrate the panel data against our census-level crossdevice calibration data."

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