This statistic displays the penetration rate of selected digital devices in the United Kingdom (UK) as of August 2016. It was found, that 81 percent of internet users from the panel* used a smartphone.
Penetration rate of selected digital devices in the United Kingdom (UK) as of August 2016
* The source adds the following information on the methodology:
"The Verto Analytics single-source measurement methodology is
based on behavioural data gathered from a panel of consumers that
own and use multiple devices. Our panelists, who are incentivized for their participation, opt in to install a measurement app on all of their digital devices. Simply put, we
quantify the consumer journey across all apps, sites, services, and devices. We calibrate the panel data against our census-level crossdevice calibration data."
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Verto Analytics. (September 19, 2016). Penetration rate of selected digital devices in the United Kingdom (UK) as of August 2016 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/616859/digital-device-penetration-in-the-united-kingdom-uk/
Verto Analytics. "Penetration rate of selected digital devices in the United Kingdom (UK) as of August 2016." Chart. September 19, 2016. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/616859/digital-device-penetration-in-the-united-kingdom-uk/
Verto Analytics. (2016). Penetration rate of selected digital devices in the United Kingdom (UK) as of August 2016. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/616859/digital-device-penetration-in-the-united-kingdom-uk/
Verto Analytics. "Penetration Rate of Selected Digital Devices in The United Kingdom (Uk) as of August 2016." Statista, Statista Inc., 19 Sep 2016, https://www.statista.com/statistics/616859/digital-device-penetration-in-the-united-kingdom-uk/
Verto Analytics, Penetration rate of selected digital devices in the United Kingdom (UK) as of August 2016 Statista, https://www.statista.com/statistics/616859/digital-device-penetration-in-the-united-kingdom-uk/ (last visited December 22, 2024)
Penetration rate of selected digital devices in the United Kingdom (UK) as of August 2016 [Graph], Verto Analytics, September 19, 2016. [Online]. Available: https://www.statista.com/statistics/616859/digital-device-penetration-in-the-united-kingdom-uk/
