Online purchasers of cosmetics in Italy 2015-2023

Published by
D. Petruzzi,
Sep 11, 2024

The number of online purchasers of cosmetics and make up products in Italy increased significantly between 2015 and 2023. As of the survey period, the number of online purchasers of cosmetics grew from 3.6 million in 2015, to over 12.5 million as of 2023.

Number of online purchasers of cosmetics in Italy from 2015 to 2023 (in millions)

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Release date

March 2024

Region

Italy

Survey time period

2015 to 2023

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Market overview

8

Segments

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Leading brands

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Retail and wholesale

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Topics

Beauty and personal care e-commerce in ItalyBeauty and personal care e-commerce in FranceBeauty and personal care e-commerce in EuropeBeauty and personal care e-commerce in GermanyBeauty and personal care e-commerce in the Nordics
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