The statistic shows results of a survey regarding the reasons for buying mobile programmatic ad inventory via a private marketplace as expressed by brand and agency marketers in mid 2016. During the survey, 37 percent of respondents said that private marketplaces provided a brand safe environment, which was their main reason for buying via PMP.
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InMobi. (September 15, 2016). What are the main reasons for buying via PMP? [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/615988/reason-buy-programmatic-pmp/
InMobi. "What are the main reasons for buying via PMP?." Chart. September 15, 2016. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/615988/reason-buy-programmatic-pmp/
InMobi. (2016). What are the main reasons for buying via PMP?. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/615988/reason-buy-programmatic-pmp/
InMobi. "What Are The Main Reasons for Buying via Pmp?." Statista, Statista Inc., 15 Sep 2016, https://www.statista.com/statistics/615988/reason-buy-programmatic-pmp/
InMobi, What are the main reasons for buying via PMP? Statista, https://www.statista.com/statistics/615988/reason-buy-programmatic-pmp/ (last visited November 22, 2024)
What are the main reasons for buying via PMP? [Graph], InMobi, September 15, 2016. [Online]. Available: https://www.statista.com/statistics/615988/reason-buy-programmatic-pmp/
