The statistic shows results of a survey regarding the factors hindering adoption of mobile programmatic advertising worldwide as reported by brand and agency marketers in mid 2016. During the survey, 48 percent of respondents cited fraud and/or viewability concerns as one of the barriers to adopting mobile programmatic advertising.
As a buyer of programmatic, which of the following issues do you perceive as barriers to programmatic adoption by your advertisers?
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InMobi. (September 15, 2016). As a buyer of programmatic, which of the following issues do you perceive as barriers to programmatic adoption by your advertisers? [Graph]. In Statista. Retrieved November 27, 2024, from https://www.statista.com/statistics/615967/factor-hinder-adoption-mobile-programmatic/
InMobi. "As a buyer of programmatic, which of the following issues do you perceive as barriers to programmatic adoption by your advertisers?." Chart. September 15, 2016. Statista. Accessed November 27, 2024. https://www.statista.com/statistics/615967/factor-hinder-adoption-mobile-programmatic/
InMobi. (2016). As a buyer of programmatic, which of the following issues do you perceive as barriers to programmatic adoption by your advertisers?. Statista. Statista Inc.. Accessed: November 27, 2024. https://www.statista.com/statistics/615967/factor-hinder-adoption-mobile-programmatic/
InMobi. "As a Buyer of Programmatic, Which of The following Issues Do You Perceive as Barriers to Programmatic Adoption by Your Advertisers?." Statista, Statista Inc., 15 Sep 2016, https://www.statista.com/statistics/615967/factor-hinder-adoption-mobile-programmatic/
InMobi, As a buyer of programmatic, which of the following issues do you perceive as barriers to programmatic adoption by your advertisers? Statista, https://www.statista.com/statistics/615967/factor-hinder-adoption-mobile-programmatic/ (last visited November 27, 2024)
As a buyer of programmatic, which of the following issues do you perceive as barriers to programmatic adoption by your advertisers? [Graph], InMobi, September 15, 2016. [Online]. Available: https://www.statista.com/statistics/615967/factor-hinder-adoption-mobile-programmatic/
