Factors hindering adoption of mobile programmatic advertising worldwide 2016

As a buyer of programmatic, which of the following issues do you perceive as barriers to programmatic adoption by your advertisers?

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Release date

September 2016

Region

Worldwide

Survey time period

June and July 2016

Number of respondents

173 respondents

Special properties

survey among brand and agency marketers

Method of interview

Email survey

Supplementary notes

Multiple answers were possible.

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Statistics on " Digital out-of-home (DOOH) advertising worldwide "

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Overview

7

Market leaders

8

Marketers' perspective

5

Spotlight: prDOOH

4

Further related statistics

2
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
  • Free Statistics
  • Premium Statistics
  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
  • Free + Premium Statistics
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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