global programmatic ad spend stood at 106 billion U.S. dollars.
During a 2019/2020 survey carried out among marketers with global responsibility for media and programmatic, it was found that 41 percent of digital media investments was bought programmatically in 2019, up from eight percent in 2013. In 2019, Share of programmatic in digital media investments according to marketers worldwide from 2013 to 2019
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Statistics on
About the industry
10
- Premium Statistic Change in programmatic ad spend worldwide Q2 2023, by category
- Premium Statistic Display ad spend in Spain 2022, by sales method
- Premium Statistic Yearly digital advertising spend share India 2016-2025
- Premium Statistic Programmatic ad spend growth in the U.S. 2018-2027
- Premium Statistic Programmatic ad spend in Russia 2017-2026
- Premium Statistic Programmatic ad spend in Sweden 2017-2026
- Premium Statistic Programmatic ad spend in Denmark 2017-2026
- Premium Statistic Largest programmatic markets in Europe 2021
- Premium Statistic Share of programmatic in digital ad budgets worldwide 2019, by region
- Premium Statistic Digital programmatic advertising market in Italy 2017-2019
About the region
10
- Premium Statistic Worldwide programmatic market share 2012-2021
- Premium Statistic Programmatic bid requests share worldwide 2019, by OS
- Premium Statistic Programmatic bid requests growth worldwide 2019, format
- Premium Statistic Share of programmatic in display ad spend 2020, by country
- Premium Statistic Global digital marketing spending 2015-2020
- Premium Statistic Global internet advertising revenue 2018-2027
- Premium Statistic Oracle: marketing and sales expenses 2015-2023
- Premium Statistic Media companies: ad revenues 2022
- Basic Statistic Global marketing expenses of American Eagle Outfitters from 2015 to 2023
- Premium Statistic adidas Group POS marketing spend 2015-2023
Selected statistics
2
Other regions
10
- Premium Statistic Advertising and marketing spend of public furniture companies in China H1 2018
- Premium Statistic Average CPM (cost per mille) for programmatic advertising in Sweden 2012-2018
- Premium Statistic Companies by sponsorship spending in the U.S. 2016
- Premium Statistic Programmatic spending distribution in developing APAC 2014-2018 by country or region
- Premium Statistic Spending on programmatic advertising in Denmark 2013-2020, by platform
- Premium Statistic Puerto Rico: programmatic ad spend 2016-2021
- Premium Statistic Programmatic ad spend in Ecuador 2017-2026
- Basic Statistic Advertising costs of Bed Bath & Beyond worldwide from 2016 to 2021
- Premium Statistic Digital ad spend in Belgium 2022, by format
- Premium Statistic Programmatic advertising spending in the Netherlands 2016-2020
Related statistics
10
- Premium Statistic Average CPC (cost per click) for programmatic advertising in Sweden 2012-2018
- Premium Statistic Revenue of the social media advertising industry in the UK 2019-2028
- Premium Statistic Social media ad spend in Europe 2016-2022
- Premium Statistic Digital advertising spending in Europe 2006-2022
- Premium Statistic Search ad spend in the UK 2019-2023
- Premium Statistic Online display ad spend in the UK 2019-2023
- Premium Statistic Marketing expenditure growth in the UK 2023, by type
- Premium Statistic Social media with highest ROAS in the U.S. & Canada 2023
- Premium Statistic Monthly online ad spending in Germany 2022-2023
- Premium Statistic Programmatic ad spend in Europe 2016-2022, by marketplace type
Further related statistics
5
- Global advertising costs of The Clorox Company 2011-2023
- Sponsorship spending in North America 2007-2018
- Sponsorship spending worldwide 2007-2018
- Growth of advertising, sales promotion & sponsoring spending in N. America 2010-2018
- Magazine publishing revenue in Central & Eastern Europe 2009-2016, by B2B and B2C
Further Content: You might find this interesting as well
Statistics
- Global advertising costs of The Clorox Company 2011-2023
- Sponsorship spending in North America 2007-2018
- Sponsorship spending worldwide 2007-2018
- Growth of advertising, sales promotion & sponsoring spending in N. America 2010-2018
- Magazine publishing revenue in Central & Eastern Europe 2009-2016, by B2B and B2C
World Federation of Advertisers, & IPONWEB. (August 20, 2020). Share of programmatic in digital media investments according to marketers worldwide from 2013 to 2019 [Graph]. In Statista. Retrieved May 23, 2024, from https://www.statista.com/statistics/615957/share-mobile-programmatic-digital-ad-budget/
World Federation of Advertisers, und IPONWEB. "Share of programmatic in digital media investments according to marketers worldwide from 2013 to 2019." Chart. August 20, 2020. Statista. Accessed May 23, 2024. https://www.statista.com/statistics/615957/share-mobile-programmatic-digital-ad-budget/
World Federation of Advertisers, IPONWEB. (2020). Share of programmatic in digital media investments according to marketers worldwide from 2013 to 2019. Statista. Statista Inc.. Accessed: May 23, 2024. https://www.statista.com/statistics/615957/share-mobile-programmatic-digital-ad-budget/
World Federation of Advertisers, and IPONWEB. "Share of Programmatic in Digital Media Investments According to Marketers Worldwide from 2013 to 2019." Statista, Statista Inc., 20 Aug 2020, https://www.statista.com/statistics/615957/share-mobile-programmatic-digital-ad-budget/
World Federation of Advertisers & IPONWEB, Share of programmatic in digital media investments according to marketers worldwide from 2013 to 2019 Statista, https://www.statista.com/statistics/615957/share-mobile-programmatic-digital-ad-budget/ (last visited May 23, 2024)
Share of programmatic in digital media investments according to marketers worldwide from 2013 to 2019 [Graph], World Federation of Advertisers, & IPONWEB, August 20, 2020. [Online]. Available: https://www.statista.com/statistics/615957/share-mobile-programmatic-digital-ad-budget/