During a 2019/2020 survey carried out among marketers with global responsibility for media and programmatic, it was found that 41 percent of digital media investments was bought programmatically in 2019, up from eight percent in 2013. In 2019, global programmatic ad spend stood at 106 billion U.S. dollars.
Share of programmatic in digital media investments according to marketers worldwide from 2013 to 2019
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World Federation of Advertisers, & IPONWEB. (August 20, 2020). Share of programmatic in digital media investments according to marketers worldwide from 2013 to 2019 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/615957/share-mobile-programmatic-digital-ad-budget/
World Federation of Advertisers, und IPONWEB. "Share of programmatic in digital media investments according to marketers worldwide from 2013 to 2019." Chart. August 20, 2020. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/615957/share-mobile-programmatic-digital-ad-budget/
World Federation of Advertisers, IPONWEB. (2020). Share of programmatic in digital media investments according to marketers worldwide from 2013 to 2019. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/615957/share-mobile-programmatic-digital-ad-budget/
World Federation of Advertisers, and IPONWEB. "Share of Programmatic in Digital Media Investments According to Marketers Worldwide from 2013 to 2019." Statista, Statista Inc., 20 Aug 2020, https://www.statista.com/statistics/615957/share-mobile-programmatic-digital-ad-budget/
World Federation of Advertisers & IPONWEB, Share of programmatic in digital media investments according to marketers worldwide from 2013 to 2019 Statista, https://www.statista.com/statistics/615957/share-mobile-programmatic-digital-ad-budget/ (last visited December 21, 2024)
Share of programmatic in digital media investments according to marketers worldwide from 2013 to 2019 [Graph], World Federation of Advertisers, & IPONWEB, August 20, 2020. [Online]. Available: https://www.statista.com/statistics/615957/share-mobile-programmatic-digital-ad-budget/
