The statistic shows results of a survey regarding the goals brand and agency marketers wanted to achieve through mobile programmatic advertising worldwide as of July 2016. During the survey, 61 percent of respondents stated they wanted to increase brand awareness and favorability (branding) with their mobile programmatic advertising activities.
What goals are you trying to achieve via mobile programmatic advertising today?
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InMobi. (September 15, 2016). What goals are you trying to achieve via mobile programmatic advertising today? [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/615944/mobile-programmatic-goals/
InMobi. "What goals are you trying to achieve via mobile programmatic advertising today?." Chart. September 15, 2016. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/615944/mobile-programmatic-goals/
InMobi. (2016). What goals are you trying to achieve via mobile programmatic advertising today?. Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/615944/mobile-programmatic-goals/
InMobi. "What Goals Are You Trying to Achieve via Mobile Programmatic Advertising Today?." Statista, Statista Inc., 15 Sep 2016, https://www.statista.com/statistics/615944/mobile-programmatic-goals/
InMobi, What goals are you trying to achieve via mobile programmatic advertising today? Statista, https://www.statista.com/statistics/615944/mobile-programmatic-goals/ (last visited July 27, 2024)
What goals are you trying to achieve via mobile programmatic advertising today? [Graph], InMobi, September 15, 2016. [Online]. Available: https://www.statista.com/statistics/615944/mobile-programmatic-goals/