Obstacles to adoption of mobile programmatic advertising worldwide 2016

Published by Statista Research Department, Sep 15, 2016
The statistic shows results of a survey regarding the obstacles to adoption of mobile programmatic advertising worldwide as expressed by brand and agency marketers in mid 2016. During the survey, 42 percent of respondents cited skills shortage as one of the pain points inhibiting adoption of mobile programmatic.

What are the pain points that inhibit adoption of mobile programmatic?

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Release date

September 2016

Region

Worldwide

Survey time period

June and July 2016

Number of respondents

30 respondents

Special properties

survey among brand and agency marketers

Method of interview

Email survey

Supplementary notes

Multiple answers were possible.

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Overview

7

Market leaders

8

Marketers' perspective

5

Spotlight: prDOOH

4

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Topics

Programmatic advertising in the United StatesAdvertising in the United StatesDigital retail media advertising in the United StatesDigital advertising in the U.S.Programmatic advertising in the UK
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