This statistic gives information on the customer opinion on purchase history based product recommendations in the United States as of August 2016. During the survey, 53 percent of respondents stated they were not comfortable having companies track their information in that way.
How much do you agree or disagree with the following statements about retailers and companies using your past purchase history or other available data to make recommendations and offers?
Characteristic
Share of respondents who "strongly agree" or "somewhat agree"
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Worldpay. (August 18, 2016). How much do you agree or disagree with the following statements about retailers and companies using your past purchase history or other available data to make recommendations and offers? [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/615229/customer-opinion-product-recommendation-usa/
Worldpay. "How much do you agree or disagree with the following statements about retailers and companies using your past purchase history or other available data to make recommendations and offers?." Chart. August 18, 2016. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/615229/customer-opinion-product-recommendation-usa/
Worldpay. (2016). How much do you agree or disagree with the following statements about retailers and companies using your past purchase history or other available data to make recommendations and offers?. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/615229/customer-opinion-product-recommendation-usa/
Worldpay. "How Much Do You Agree or Disagree with The following Statements about Retailers and Companies Using Your past Purchase History or Other Available Data to Make Recommendations and Offers?." Statista, Statista Inc., 18 Aug 2016, https://www.statista.com/statistics/615229/customer-opinion-product-recommendation-usa/
Worldpay, How much do you agree or disagree with the following statements about retailers and companies using your past purchase history or other available data to make recommendations and offers? Statista, https://www.statista.com/statistics/615229/customer-opinion-product-recommendation-usa/ (last visited November 22, 2024)
How much do you agree or disagree with the following statements about retailers and companies using your past purchase history or other available data to make recommendations and offers? [Graph], Worldpay, August 18, 2016. [Online]. Available: https://www.statista.com/statistics/615229/customer-opinion-product-recommendation-usa/
