Total number of supermarkets in the Netherlands 2014-2022
revenue of 44.6 billion euros in 2021 – a growth of roughly 13 percent in comparison to the previous year.
Albert Heijn market leader
The food retail market in the Netherlands is divided, with no less than 14 major supermarket chains operating in the country. The leading supermarket chain in the Netherlands is Albert Heijn, which has a market share of 36 percent. Its closest competitor, Jumbo, has a market share of just under 22 percent. German discounters Lidl and Aldi combined hold a share of roughly 16 percent. Many smaller (mostly regional) players, such as Jan Linders, Plus and Dirk, make up the rest of the market.
The most important food retail channel
The regular supermarket was the most important purchase channel for food products in the Netherlands in 2018, with a market share of over 60 percent. Hard discount stores (15.2 percent) were also relatively important. By contrast, specialist food retailers had a market share of just 4.4 percent, and the number of bakers, butchers and fruit & vegetable stores in the Netherlands declined almost annually. The expansion of the supermarkets visible in this graph seems therefore to have come at the expense of the specialized food stores.
In an age where brick-and-mortar stores face increasing competition from online stores, the supermarket sector in the Netherlands is still going strong. Between 2014 and 2022, the number of supermarkets in the Netherlands increased year-on-year, from just over 6,000 supermarkets in 2014 to roughly 6,850 in 2022. Together, these supermarkets had a Albert Heijn market leader
The food retail market in the Netherlands is divided, with no less than 14 major supermarket chains operating in the country. The leading supermarket chain in the Netherlands is Albert Heijn, which has a market share of 36 percent. Its closest competitor, Jumbo, has a market share of just under 22 percent. German discounters Lidl and Aldi combined hold a share of roughly 16 percent. Many smaller (mostly regional) players, such as Jan Linders, Plus and Dirk, make up the rest of the market.
The most important food retail channel
The regular supermarket was the most important purchase channel for food products in the Netherlands in 2018, with a market share of over 60 percent. Hard discount stores (15.2 percent) were also relatively important. By contrast, specialist food retailers had a market share of just 4.4 percent, and the number of bakers, butchers and fruit & vegetable stores in the Netherlands declined almost annually. The expansion of the supermarkets visible in this graph seems therefore to have come at the expense of the specialized food stores.