This statistic presents the mobile purchase satisfaction of mobile shoppers worldwide, sorted by global region. During the August 2016 survey period, 39 percent of survey respondents from North America stated that they were extremely satisfied with their experience of purchasing products and services via mobile phone or tablet.
How satisfied are you with your experience purchasing products and services via your smartphone or tablet?
mobile users who have purchased a product or service on mobile in the past 6 months
Method of interview
Online survey
Supplementary notes
Question: And how satisfied are you with your experience purchasing products and services via your smartphone or tablet? Values may not add up to 100 percent due to rounding.
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IAB (U.S.). (September 27, 2016). How satisfied are you with your experience purchasing products and services via your smartphone or tablet? [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/614288/mobile-purchase-satisfaction-of-global-mobile-shoppers-region/
IAB (U.S.). "How satisfied are you with your experience purchasing products and services via your smartphone or tablet? ." Chart. September 27, 2016. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/614288/mobile-purchase-satisfaction-of-global-mobile-shoppers-region/
IAB (U.S.). (2016). How satisfied are you with your experience purchasing products and services via your smartphone or tablet? . Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/614288/mobile-purchase-satisfaction-of-global-mobile-shoppers-region/
IAB (U.S.). "How Satisfied Are You with Your Experience Purchasing Products and Services via Your Smartphone or Tablet? ." Statista, Statista Inc., 27 Sep 2016, https://www.statista.com/statistics/614288/mobile-purchase-satisfaction-of-global-mobile-shoppers-region/
IAB (U.S.), How satisfied are you with your experience purchasing products and services via your smartphone or tablet? Statista, https://www.statista.com/statistics/614288/mobile-purchase-satisfaction-of-global-mobile-shoppers-region/ (last visited January 08, 2025)
How satisfied are you with your experience purchasing products and services via your smartphone or tablet? [Graph], IAB (U.S.), September 27, 2016. [Online]. Available: https://www.statista.com/statistics/614288/mobile-purchase-satisfaction-of-global-mobile-shoppers-region/
