This statistic presents the distribution of typical monthly purchases of global mobile shoppers as of August 2016, sorted by channel. During the survey period, it was found that 15 percent of monthly purchases of mobile shoppers were made via smartphone. Including in-store mobile payments, 31 percent of monthly purchases were made or facilitated through mobile devices.
Distribution of typical monthly purchases of global mobile shoppers as of August 2016, by channel
Characteristic
Share of respondents
Online - via desktop/PC/laptop
14%
Online - via smartphone
15%
Online - via tablet
7%
In-store purchase, paid with mobile
9%
In-store purchase, paid with cash, credit/debit card, but not mobile
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IAB (U.S.). (September 27, 2016). Distribution of typical monthly purchases of global mobile shoppers as of August 2016, by channel [Graph]. In Statista. Retrieved November 04, 2024, from https://www.statista.com/statistics/614256/mobile-shopper-monthly-purchase-channels-worldwide/
IAB (U.S.). "Distribution of typical monthly purchases of global mobile shoppers as of August 2016, by channel." Chart. September 27, 2016. Statista. Accessed November 04, 2024. https://www.statista.com/statistics/614256/mobile-shopper-monthly-purchase-channels-worldwide/
IAB (U.S.). (2016). Distribution of typical monthly purchases of global mobile shoppers as of August 2016, by channel. Statista. Statista Inc.. Accessed: November 04, 2024. https://www.statista.com/statistics/614256/mobile-shopper-monthly-purchase-channels-worldwide/
IAB (U.S.). "Distribution of Typical Monthly Purchases of Global Mobile Shoppers as of August 2016, by Channel." Statista, Statista Inc., 27 Sep 2016, https://www.statista.com/statistics/614256/mobile-shopper-monthly-purchase-channels-worldwide/
IAB (U.S.), Distribution of typical monthly purchases of global mobile shoppers as of August 2016, by channel Statista, https://www.statista.com/statistics/614256/mobile-shopper-monthly-purchase-channels-worldwide/ (last visited November 04, 2024)
Distribution of typical monthly purchases of global mobile shoppers as of August 2016, by channel [Graph], IAB (U.S.), September 27, 2016. [Online]. Available: https://www.statista.com/statistics/614256/mobile-shopper-monthly-purchase-channels-worldwide/
