Online retail spending distribution in selected European countries 2014-15, by device

Published by Statista Research Department, Jan 1, 2015

This statistic depicts the distribution of online retail spending in selected European countries in 2014 and 2015, by device. In 2014, online retail spending via smartphones accounted for approximately seven percent.

Distribution of online retail spending in selected European countries in 2014 and 2015, by device*

Characteristic	2014	2015
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Release date

January 2015

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Region

France, Germany, Italy, Netherlands, Poland, Spain, Sweden, United Kingdom

Survey time period

2014 and 2015

Special properties

excluding food services, the sale of automobiles, gas and fuel, tickets, holidays, insurance, and banking.

Supplementary notes

The source provides the followig information on the methodology:
"Data from the following sources has been used to establish these forecasts: government statistical sources and analysts, telephone interviews with 100 major retailers from all types of business (20%+ of national retail sales), and interviews with 1,000 consumers in each of the nine countries into consumer trends (9,000 in total).
The study examines the sale of merchandise to the final consumer through stores and online on a like-with-like basis. It excludes food services, the sale of automobiles, gas and fuel, tickets, holidays, insurance, and banking. This reflects ONS and OECD methodology as well as the Oxford Dictionary."
* The European countries selected for this report are as follows: United Kingdom (UK), Germany, France, Spain, Italy, Netherlands, Sweden, Poland.
* The European countries selected for this report are as follows: United Kingdom (UK), Germany, France, Spain, Italy, Netherlands, Sweden, Poland.
** Forecasted values.

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