The statistic shows the length of time an average app was used during Super Bowl 50 in the United States in 2016. It was measured that the average in-app time was highest at 7 PM, before the game was about to start, with 8.7 minutes spent in apps on average.
Length of time an average app was used during Super Bowl 50 in the United States in 2016
(in minutes)
The source provides the following information regarding the methodology: "Localytics multiplied the average sessions per user in app by the average session length across all apps to get to a Time in App measurement, and then broke it by hour and then category. For the breakdown by hour, we looked at the Time in App from 6PM to 11PM because the game started approximately at 6:30 PM and ended shortly after 10PM. The hours are based on Eastern Standard Time (EST)."
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Localytics. (February 9, 2016). Length of time an average app was used during Super Bowl 50 in the United States in 2016 (in minutes) [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/614129/time-spent-apps-super-bowl/
Localytics. "Length of time an average app was used during Super Bowl 50 in the United States in 2016 (in minutes)." Chart. February 9, 2016. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/614129/time-spent-apps-super-bowl/
Localytics. (2016). Length of time an average app was used during Super Bowl 50 in the United States in 2016 (in minutes). Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/614129/time-spent-apps-super-bowl/
Localytics. "Length of Time An Average App Was Used during Super Bowl 50 in The United States in 2016 (in Minutes)." Statista, Statista Inc., 9 Feb 2016, https://www.statista.com/statistics/614129/time-spent-apps-super-bowl/
Localytics, Length of time an average app was used during Super Bowl 50 in the United States in 2016 (in minutes) Statista, https://www.statista.com/statistics/614129/time-spent-apps-super-bowl/ (last visited January 08, 2025)
Length of time an average app was used during Super Bowl 50 in the United States in 2016 (in minutes) [Graph], Localytics, February 9, 2016. [Online]. Available: https://www.statista.com/statistics/614129/time-spent-apps-super-bowl/
