In general, the younger generations purchased more products via the internet than the older ones in the Nordic countries. For example, approximately 93 percent of Danish consumers in the age group 16-24 purchased items online. In comparison, this share stood at 76 percent for the age group 65-74.
Share of online shoppers in the Nordic countries in 2023, by age group
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Eurostat. (June 16, 2024). Share of online shoppers in the Nordic countries in 2023, by age group [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/613824/online-shoppers-in-the-nordic-countries/
Eurostat. "Share of online shoppers in the Nordic countries in 2023, by age group." Chart. June 16, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/613824/online-shoppers-in-the-nordic-countries/
Eurostat. (2024). Share of online shoppers in the Nordic countries in 2023, by age group. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/613824/online-shoppers-in-the-nordic-countries/
Eurostat. "Share of Online Shoppers in The Nordic Countries in 2023, by Age Group." Statista, Statista Inc., 16 Jun 2024, https://www.statista.com/statistics/613824/online-shoppers-in-the-nordic-countries/
Eurostat, Share of online shoppers in the Nordic countries in 2023, by age group Statista, https://www.statista.com/statistics/613824/online-shoppers-in-the-nordic-countries/ (last visited December 21, 2024)
Share of online shoppers in the Nordic countries in 2023, by age group [Graph], Eurostat, June 16, 2024. [Online]. Available: https://www.statista.com/statistics/613824/online-shoppers-in-the-nordic-countries/