Advertising media index ranked by effectiveness in the United Kingdom (UK) 2014

Published by Statista Research Department, Apr 26, 2016
This statistic ranks advertising media by effectiveness per impact in the United Kingdom from 2011 to 2014. Television was set as the leading sales-driving medium with index value of 100 percent. In comparison, effectiveness index for the press was calculated at 52 percent, and for the radio at 27 percent.

Advertising media ranked by effectiveness per impact on average in the United Kingdom (UK) from 2011 to 2014

CharacteristicEffectiveness index
- -
- -
- -
- -
- -
Showing entries 1 to 5 (5 entries in total)
Statistic: Advertising media ranked by effectiveness per impact on average in the United Kingdom (UK) from 2011 to 2014

© Statista 2025
Download
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Use Ask Statista Research Service

Release date

April 2016

Region

United Kingdom

Survey time period

2011 to 2014

Supplementary notes

Statistic includes the effectiveness index, where TV effectiveness was set as 100 percent.

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$1,299 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Leading companies trust Statista:
paypal google adobe pg samsung telekom
I think of Statista as Google for researchers. Statista provides you with the information you search for right away.
Dr. Horst Stipp

Dr. Horst Stipp
EVP, Research & Innovation, Advertising Research Foundation

Statistics on " Advertising in Peru "

Other statistics that may interest you Advertising in Peru

Latin American overview

6

Peruvian overview

4

Digital advertising

6

Digital formats

8

Advertising and marketing perception

6

Outlook

4

Further related statistics

4

Discover Statista

Need help with using Statista for your research? Tutorials and first steps

Further Content: You might find this interesting as well

Statistics

Topics

Advertising in CzechiaAdvertising in the UKAdvertising in EuropeAdvertising in the NordicsAdvertising in Poland
Do you have any questions about our business solutions?

We provide you with detailed information about our Professional Account.

Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$1,299 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.