In December 2022, iHeart Podcasts had 30.43 million audience members in the United States. A ranking of the unique monthly audience of the most popular podcast publishers showed that National Public Radio came third with 18.25 million. Wondery overtook NPR in the last year, reaching a monthly audience of 25.51 million.
Podcast streaming market
While publishers play an important role in the creation of podcasts, streaming services providing a platform for podcast consumption also benefit from the rising popularity of the format. In 2020, the preferred podcasts providers were Spotify, followed by Apple Podcast, Pandora and iHeartRadio, exceeding the popularity of Sirius XM, Stitcher and Wondery. Considering the revenue generated by streaming services through podcast streaming in 2019, Spotify is the clear market leader with a revenue of 7.5 billion U.S. dollars, followed by Stitcher and Wondery. Streaming services have realized the potential of podcasts, which is why they have started to invest in podcast creating and podcast streaming companies. In 2020, Spotify acquired The Ringer while competitor Sirius XM, after having purchased Pandora, obtained the successful podcast streaming service Stitcher. So far, these acquisitions seem to have proven successful, since Spotify is estimated to overtake Apple Podcast in terms of monthly podcast listeners in 2021.
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Podtrac. (January 10, 2023). Leading podcast publishers in the United States in December 2022, by unique monthly audience (in millions) [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/613698/us-most-popular-podcast-publishers/
Podtrac. "Leading podcast publishers in the United States in December 2022, by unique monthly audience (in millions)." Chart. January 10, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/613698/us-most-popular-podcast-publishers/
Podtrac. (2023). Leading podcast publishers in the United States in December 2022, by unique monthly audience (in millions). Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/613698/us-most-popular-podcast-publishers/
Podtrac. "Leading Podcast Publishers in The United States in December 2022, by Unique Monthly Audience (in Millions)." Statista, Statista Inc., 10 Jan 2023, https://www.statista.com/statistics/613698/us-most-popular-podcast-publishers/
Podtrac, Leading podcast publishers in the United States in December 2022, by unique monthly audience (in millions) Statista, https://www.statista.com/statistics/613698/us-most-popular-podcast-publishers/ (last visited July 22, 2024)
Leading podcast publishers in the United States in December 2022, by unique monthly audience (in millions) [Graph], Podtrac, January 10, 2023. [Online]. Available: https://www.statista.com/statistics/613698/us-most-popular-podcast-publishers/