The food sector was the sector with highest advertising spending in Italy in the first half of 2022, accounting for 13.1 percent of total ad spend in the country. The distribution industry followed with 10.2 percent, while pharmaceuticals rounded out the top three with 7.2 percent.
Distribution of advertising spending in Italy in the 1st half of 2022, by industry sector
Characteristic
Share of advertising spending
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Prima Online. (September 15, 2022). Distribution of advertising spending in Italy in the 1st half of 2022, by industry sector [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/613680/advertising-investments-by-sector-in-italy/
Prima Online. "Distribution of advertising spending in Italy in the 1st half of 2022, by industry sector." Chart. September 15, 2022. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/613680/advertising-investments-by-sector-in-italy/
Prima Online. (2022). Distribution of advertising spending in Italy in the 1st half of 2022, by industry sector. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/613680/advertising-investments-by-sector-in-italy/
Prima Online. "Distribution of Advertising Spending in Italy in The 1st Half of 2022, by Industry Sector." Statista, Statista Inc., 15 Sep 2022, https://www.statista.com/statistics/613680/advertising-investments-by-sector-in-italy/
Prima Online, Distribution of advertising spending in Italy in the 1st half of 2022, by industry sector Statista, https://www.statista.com/statistics/613680/advertising-investments-by-sector-in-italy/ (last visited July 22, 2024)
Distribution of advertising spending in Italy in the 1st half of 2022, by industry sector [Graph], Prima Online, September 15, 2022. [Online]. Available: https://www.statista.com/statistics/613680/advertising-investments-by-sector-in-italy/