Number of online shoppers in selected European countries 2021

Published by Daniela Coppola, Aug 29, 2023
In 2021, it was found that Germany had the biggest e-commerce consumer base, with 62.1 million online shoppers. The United Kingdom followed with almost 50 million shoppers, while France ranked third, at 44.7 million individuals shopping online as of 2021.

Number of online shoppers in selected European countries in 2021 (in millions)

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Release date

November 2021

Region

EU

Survey time period

2021

Special properties

Estimates

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Statistics on " E-commerce in the European Union "

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Other statistics that may interest you E-commerce in the European Union

Overview

4

Germany and Austria

7

France and Italy

8

Netherlands and Belgium

6

Spain and Portugal

6

Nordic countries

6

Further related statistics

15

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