This statistic shows the most common ways of purchasing programmatic advertising by marketers in the United States in 2016. According to the source, 57 percent of respondents had purchased programmatic advertising through private marketplaces in the United States in the measured period.
Leading methods of purchasing advertising programmatically according to marketers in the United States as of March 2016
Characteristic
Share of respondents
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WideOrbit. (July 20, 2016). Leading methods of purchasing advertising programmatically according to marketers in the United States as of March 2016 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/613180/programmatic-advertising-buying-method/
WideOrbit. "Leading methods of purchasing advertising programmatically according to marketers in the United States as of March 2016." Chart. July 20, 2016. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/613180/programmatic-advertising-buying-method/
WideOrbit. (2016). Leading methods of purchasing advertising programmatically according to marketers in the United States as of March 2016. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/613180/programmatic-advertising-buying-method/
WideOrbit. "Leading Methods of Purchasing Advertising Programmatically According to Marketers in The United States as of March 2016." Statista, Statista Inc., 20 Jul 2016, https://www.statista.com/statistics/613180/programmatic-advertising-buying-method/
WideOrbit, Leading methods of purchasing advertising programmatically according to marketers in the United States as of March 2016 Statista, https://www.statista.com/statistics/613180/programmatic-advertising-buying-method/ (last visited August 25, 2024)
Leading methods of purchasing advertising programmatically according to marketers in the United States as of March 2016 [Graph], WideOrbit, July 20, 2016. [Online]. Available: https://www.statista.com/statistics/613180/programmatic-advertising-buying-method/