Number of state museum visitors in Italy 2019-2023, by region

Lazio was the Italian region with the highest number of museum visitors in 2023. That year, attendance at state museums in this region totaled 27.4 million, exceeding pre-pandemic levels. Campania and Tuscany followed in the ranking in 2023, with roughly 10.4 million and 8.6 million visitors, respectively.

What are the most visited museums in Italy?

In 2023, the Colosseum in Rome (Lazio) ranked as the most visited museum in Italy, with over 12 million visitors. This figure, the highest reported by the popular attraction to date, denoted a 25 percent annual increase in attendance. Meanwhile, the Pantheon, also in Rome, the Uffizi Galleries in Florence (Tuscany), and the archaeological sites of Pompeii (Campania) followed in the ranking in 2023.

How much income do museums in Italy generate?

As the number of visitors to museums and similar cultural institutions in Italy recovered from the impact of COVID-19, the total income of state museums in Italy followed the same trend, peaking at over 300 million euros in 2023. Overall, Rome's Colosseum and the archaeological area of Pompeii ranked as the Italian tourist attractions with the highest income that year.