Nils-Gerrit Wunsch
Research expert covering foods trends in North America, Europe, and the global food system
Get in touch with us nowPrimary reason for grocery shopping trips in Europe 2015
This statistic shows the results of a survey in which respondents were asked for the primary reason for their grocery shopping missions in Europe in 2015. The primary reason for the majority of individuals (41 percent) is to stock up on food or household essentials, followed by 21 percent who stated their primary reason for grocery shopping is to buy something they have run out of. 19 percent of respondents simply do a grocery shop to purchase a few essential items.
