This statistic illustrates data provided to Statista by We Are Flint about the share of users of selected social networking platforms in the United Kingdom (UK) in January 2018, by geographic area. During the survey period, it was found that 75 percent of Internet users living in rural areas and 80 percent from urban areas used Facebook.
Share of users of selected social networks in the United Kingdom (UK) in January 2018, by geographic area
Characteristic
Urban
Rural
YouTube
81%
72%
Facebook
80%
75%
Google+
40%
35%
Twitter
50%
37%
WhatsApp
61%
46%
LinkedIn
34%
27%
Pinterest
38%
31%
Instagram
43%
33%
Snapchat
32%
22%
Skype
42%
31%
Created with Highcharts 7.2.2Share of respondents72%72%75%75%35%35%37%37%46%46%27%27%31%31%33%33%22%22%31%31%81%81%80%80%40%40%50%50%61%61%34%34%38%38%43%43%32%32%42%42%UrbanRuralYouTubeFacebookGoogle+TwitterWhatsAppLinkedInPinterestInstagramSnapchatSkype
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Source provides the following information:
"Respondents were screened and weighted to be UK nationally representative of age, gender and region. The margin of error on the study is +/- 2.2%."
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We are Flint. (February 15, 2018). Share of users of selected social networks in the United Kingdom (UK) in January 2018, by geographic area [Graph]. In Statista. Retrieved April 28, 2025, from https://www.statista.com/statistics/611892/penetration-of-social-networks-in-the-united-kingdom-by-geographic-area/
We are Flint. "Share of users of selected social networks in the United Kingdom (UK) in January 2018, by geographic area." Chart. February 15, 2018. Statista. Accessed April 28, 2025. https://www.statista.com/statistics/611892/penetration-of-social-networks-in-the-united-kingdom-by-geographic-area/
We are Flint. (2018). Share of users of selected social networks in the United Kingdom (UK) in January 2018, by geographic area. Statista. Statista Inc.. Accessed: April 28, 2025. https://www.statista.com/statistics/611892/penetration-of-social-networks-in-the-united-kingdom-by-geographic-area/
We are Flint. "Share of Users of Selected Social Networks in The United Kingdom (Uk) in January 2018, by Geographic Area." Statista, Statista Inc., 15 Feb 2018, https://www.statista.com/statistics/611892/penetration-of-social-networks-in-the-united-kingdom-by-geographic-area/
We are Flint, Share of users of selected social networks in the United Kingdom (UK) in January 2018, by geographic area Statista, https://www.statista.com/statistics/611892/penetration-of-social-networks-in-the-united-kingdom-by-geographic-area/ (last visited April 28, 2025)
Share of users of selected social networks in the United Kingdom (UK) in January 2018, by geographic area [Graph], We are Flint, February 15, 2018. [Online]. Available: https://www.statista.com/statistics/611892/penetration-of-social-networks-in-the-united-kingdom-by-geographic-area/
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