This statistic shows the results of a survey conducted in the first half of 2016 among 3,000 adult Americans on their preferred belach and laundry whitener brand. The results were sorted by age group. During the survey, 51.8 percent of respondents aged 18 to 34 years stated their preferred bleach and laundry whitener brand is Clorox; 66 percent of respondents aged 35 to 49 and 73.5 percent of respondents aged 50 or older said the same.
United States: Brand preferences for bleach and laundry whiteners in 2016, by age group
*Statistics depicts purchasers only. Purchasers aged 18-34: n=598
Purchasers aged 35-49: n=529
Purchasers aged 50 years and older: n=761. The source does not specify why the numbers do not add up to 100 percent.
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The Brand Strength Monitor. (September 19, 2016). United States: Brand preferences for bleach and laundry whiteners in 2016, by age group [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/611840/united-states-brand-preferences-bleach-and-laundry-whiteners-age-group/
The Brand Strength Monitor. "United States: Brand preferences for bleach and laundry whiteners in 2016, by age group." Chart. September 19, 2016. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/611840/united-states-brand-preferences-bleach-and-laundry-whiteners-age-group/
The Brand Strength Monitor. (2016). United States: Brand preferences for bleach and laundry whiteners in 2016, by age group. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/611840/united-states-brand-preferences-bleach-and-laundry-whiteners-age-group/
The Brand Strength Monitor. "United States: Brand Preferences for Bleach and Laundry Whiteners in 2016, by Age Group." Statista, Statista Inc., 19 Sep 2016, https://www.statista.com/statistics/611840/united-states-brand-preferences-bleach-and-laundry-whiteners-age-group/
The Brand Strength Monitor, United States: Brand preferences for bleach and laundry whiteners in 2016, by age group Statista, https://www.statista.com/statistics/611840/united-states-brand-preferences-bleach-and-laundry-whiteners-age-group/ (last visited December 22, 2024)
United States: Brand preferences for bleach and laundry whiteners in 2016, by age group [Graph], The Brand Strength Monitor, September 19, 2016. [Online]. Available: https://www.statista.com/statistics/611840/united-states-brand-preferences-bleach-and-laundry-whiteners-age-group/
