Views on discounters' private label products in the United Kingdom (UK) 2015
This statistic shows the results of a survey in which respondents were asked for their perceptions on the quality of discounters' private label products in the United Kingdom (UK) in 2015. A share of 27 percent of respondents found discounters' private label products similar to standard supermarket private label products, followed by 20 percent who found them similar to well-known brands or the best available products in the supermarket.