Views on discounters' private label products in the United Kingdom (UK) 2015

Published by Statista Research Department, Jul 29, 2016
This statistic shows the results of a survey in which respondents were asked for their perceptions on the quality of discounters' private label products in the United Kingdom (UK) in 2015. A share of 27 percent of respondents found discounters' private label products similar to standard supermarket private label products, followed by 20 percent who found them similar to well-known brands or the best available products in the supermarket.

Share of shoppers' views on discounters private label products in the United Kingdom (UK) in 2015

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Release date

July 2016

Region

United Kingdom

Survey time period

April to June 2015

Number of respondents

1,000 respondents

Special properties

All food discount shoppers

Method of interview

Online survey

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